Great job on the Pet Writer's Conference. Everything first class and a special visit from the voice of Westminster, David Frei. Thanks for all your efforts.

- Amy Robinson

Currently, we are planning our conference program for 2013. Below please find a list of the notable speakers, editors, agents who participated in the 2012 Business of Pet Writing Conference.
Charlotte Reed, Pet Trend Expert and author, The Miss Fido Manners
     Complete Book of Dog Etiquette

Keynote Speaker::
     Betsy Saul, Co-Founder of

     Charlie Arcella, NBC Universal’s
     Wendy Gillette, Fios1, Verizon News Network
     Gary Kibel, Esq., Davis & Gilbert
     Ana Quillinan, AMTM Consulting
     Stepahnie Schwab, CrakerJack Marketing
     Susan Segrest,
     Doug Simon, DS Simon
     Lana Vitsup, NBC Universal

Authors on Writing Panel
     Maureen Sullivan, Mojo Inkworks
     Bob Vetere, American Pet Products Association
     Kit Feldman, Author

Preventive Veterinary Heatlhcare Seminar
     Ann Hohenhaus, DMV, ACVIM

     Gina Panettieri, Talcott Notch Literary
     Rita Rosenkranz, Rita Rosenkranz Literary Agency

     Wayne Barr, Barrons Educational Series
     Steph Flanders, Tor/Forge
     Rose Hamilton,
     Allan Reznik, BowTie Incorporated (Dogs In Review)
     Susan Segrest,
     Ernie Slone, BowTie Incorporated (Dog Fancy)
     Mary Tobler,
     Wendy Toth, NBC Digital
     Charlene Woodward, Dogwise Publishing
     Larry Woodward, Dogwise Publishing

Lunch Host:
     David Frei, Westminster Kennel Club

Charlie Arcella
Charlie Arcella is the Site Leader for NBC’s He has over 6 years of experience in Digital Business Development, including stints at Lifetime Entertainment, and Disney Interactive Media Group. Throughout his career he has helped his companies build and maintain business relations with partners like P&G, Apple, and Google. Building an engaged audience and effective marketing strategies across all emerging platforms is his mission. He grew up with a Pointer/Dalmatian rescue dog and will one day own a Siberian Husky.

Wayne Barr
Wayne Barr is the sole Acquisitions Editor at Barron's Educational Series. Over 75 of the many titles he has acquired at Barron's have been canine pet books, including a new series called Barron's Breed Bibles. Wayne is an attorney who, during his legal publishing career, served as editor-in-chief and publisher.

Kit Feldman
Kathryn (Kit) Levy Feldman is an award-winning freelance writer who has been writing for such publications as Family Business magazine, Inside magazine, Princeton Alumni Weekly, the Pennsylvania Gazette, Dartmouth Alumni Magazine, and Haverford College Alumni Magazine since 1997. Her most recent release, with photographer, Sabina Pierce, The Culinary Canine: 30 Great Chefs Cook for Their Dogs, from BowTie Press, is currently in its second printing. Her biography of Elizabeth Atwood Lawrence, a pioneer in the field of human-animal interaction, A Spirit Apart (Heritage Publishers, 2005), is part of the syllabus for the Human-Animal Bond course at Tufts Veterinary School. In 2006 and 2007, she covered Kentucky Derby winner Barbaro, for the University of Pennsylvania Gazette for which she also documented her dog, Bentley’s battle with lymphoma in 2004. Since that time, she has become known for her profiles of people as well as of animals. A graduate of Princeton University, Levy Feldman earned a masters degree in liberal arts with a certificate in animal studies from the University of Pennsylvania in 2009. Her work has been recognized by the American Jewish Press Association as well as the Keystone Pro Chapter of the Society of Professional Journalists. Feldman has spent very few years of her life without at least one dog, having grown up in a family of five children where dogs often outnumbered people! The mother of three grown children, Levy Feldman lives with her husband in suburban Philadelphia with her two Golden Retrievers and her Rough Collie.

Steph Flanders
Steph Flanders began her editorial career at Tor/Forge with a background in marketing, sales, and production. She continues to work on marketing Tor’s books, working with the Associate Publisher, VP Marketing. Before joining Tor, she worked in the sales department at Macmillan.

David Frei
David Frei is well-known to millions of television viewers as the longtime (since 1990) co-host of USA Network's annual telecast of the popular Westminster Kennel Club Dog Show, and also has been the co-host on NBC of The National Dog Show on Thanksgiving Day since 2003. He has been director of communications for the Westminster Kennel Club since 2003, and serves as president of Angel On A Leash, a charity of the Westminster Kennel Club that champions the use of therapy dogs in enhancing human health and quality of life.

Wendy Gillette
Wendy Gillette is the weekend anchor for Fios1 News, Verizon's new network. She is a freelance correspondent for NBC Newschannel, a freelance reporter for WCBS, and a freelance producer, writer, and editor for CBS NewsPath. She previously worked as a reporter and anchor in four local markets. Wendy received her bachelor's degree from Rutgers College and her master's degree from Boston University.

Rose Hamilton
Rose Hamilton is the Chief Marketing Officer for petMD, a subsidiary of the Pet360 family of brands. petMD is a leading online resource focused solely on the health and well-being of pets. The site maintains the world's largest pet health library, written and approved by a network of trusted veterinarians. petMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with pet experts and other animal lovers.

Rose’s background includes 17 years of experience in building consumer brands online, with expertise in digital content, strategy, direct response marketing, brand building, and consumer analytics/insights. Prior to joining Pet360, she served as the Vice President of E-commerce for Ann Taylor and LOFT brands, where she oversaw the digital marketing strategy for and, focusing on bringing the brands to life in the online environment to drive multi-channel customer acquisition, engagement and conversion. Prior to joining Ann Taylor Stores, Rose lead online marketing, merchandising, and loyalty programs for a variety of leading retailers and financial services organizations including Chico’s FAS, Best Buy, Wilsons Leather and US Bank. She holds an MBA from the University of St. Thomas, Graduate School of Business with a BA in Journalism. Rose resides with her husband, daughter, and 15-year old rescue dog, Pepper in Wayne, PA.

Dr. Ann Hohenhaus
Dr. Ann Hohenhaus, a practicing veterinarian for 25 years, is board certified in both oncology and internal medicine. She maintains her clinical practice at the Animal Medical Center in NYC, providing primary care to her long-term patients, and specialty care to pets with cancer and blood disorders.

Gary A. Kibel
Gary A. Kibel is a partner in the Technology, Digital Media & Privacy; Intellectual Property and Advertising, Marketing & Promotions Practice Groups of Davis & Gilbert. Mr. Kibel regularly counsels clients with respect to new media/advertising law; privacy and data security; and information technology matters.Mr. Kibel advises interactive companies, advertising agencies, media providers and other commercial entities regarding transactions for interactive advertising, behavioral advertising, social networking, user-generated content, viral marketing, mobile marketing, gaming and other emerging products and services. Mr. Kibel is a Certified Information Privacy Professional (CIPP) and advises clients in many industries regarding privacy and data security issues, including, internal information security policies, contractual obligations and requirements, security breaches and incident responses, audits, cross-border data transfers and other matters in connection with an organization's collection, storage and use of data in all aspects of its business. Mr. Kibel regularly conducts training sessions and provides internal presentations to both business and legal personnel on issues such as social media policies, privacy and information security practices and all hot topics in digital media. Prior to becoming an attorney, Mr. Kibel was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.

Gina Panettieri
Gina Panettieri, President of Talcott Notch Literary, has expertise in every aspect of writing and publishing and has helped thousands of writers achieve their goals. She has successfully placed hundreds of books with such well-known publishers as Berkley, St. Martin's Press, Adams Media, Palgrave-Macmillan, McGraw-Hill, John Wiley & Sons and many others. In more than twenty years in the publishing industry, Gina has appeared as a speaker at scores of national and regional conferences, leading workshops on a range of subjects ranging from characterization, dialogue and query letters, to the changing publishing market, publicity and new trends in fiction.

Ana Quillinan
Ana Quillinan is a marketing consultant and social media trainer, and is the co-founder of AMTM Consulting, a social media marketing agency based in Westchester County, NY. Her company consults businesses on marketing themselves and their businesses with new media. Ana specializes in setting strategies, training and coaching small and mid-size businesses alike to utilize LinkedIn and Facebook more effectively. Ms. Quillinan is frequent speaker and webinar host on the subjects of Social Media as a Game Changer and LinkedIn Strategies. She’s spoken for the Graphic Artists’ Guild, the Women Presidents’ Organization and numerous networking groups throughout NY and CT. She’s also been interviewed for the Marketing Show with John Follis podcast series. She is a graduate of NYU’s Stern School of Business and is active in Portuguese-American affairs, serving as a Board Member of two organizations based in NY and DC.

Charlotte Reed
Charlotte Reed is the ultimate pet industry insider. Renowned for her pet know-how, energy and wit, she is a popular television guest, journalist, and spokesperson. Her new book, The Miss Fido Manners Complete Book of Dog Etiquette: The Definitive Guide to Manners for People and their Pets (Adams Media) hit stores in July, 2007. She owns the Two Dogs & A Goat Incorporated, the most comprehensive pet care provider in Manhattan taking care of dogs, cats and birds. She serves on the New York State Veterinary Board and as a Board Member of Angel on a Leash. Reed is a member of the Dog Writers Association of American, English Toy Spaniel Club and the Junior League of the City of New York. Reed graduated from Fordham Law School and lives with a family of four dogs, three cats and one parrot.

Allan Reznik
Allan Reznik has been immersed in the world of purebred dogs - as a breeder, dog-show exhibitor, handler, award-winning print and broadcast journalist, and occasional judge - for more than three decades. He is Editor-at-Large for Dog World and Dog Fancy magazines, and Editor-in-Chief of Dogs in Review magazine. In February 2008, he was named Best Editorial Columnist of the Year by the Alliance of Purebred Dog Writers. In 2010, he won the inaugural "Hot Digital Dog" award from the Alliance of Purebred Dog Writers for best on-line column. Before being headhunted and relocating to California in 2002, Allan was Editor-in-f of Dogs in Canada magazine, which was voted Best All-Breed Magazine for two consecutive years by the Dog Writers' Association of America while under his stewardship. Allan was one of the three celebrity judges on the successful CBS TV reality series, "Greatest American Dog."

Rita Rosenkranz
Rita Rosenkranz founded Rita Rosenkranz Literary Agency in 1990 after a career as an editor with major New York houses. She represents health, history, parenting, music, how-to, popular science, business, biography, sports, popular reference, cooking, writing, spirituality, and general interest titles. Rita works with major publishing houses, as well as regional publishers that handle niche markets. She looks for projects that present familiar subjects freshly or lesser-known subjects presented commercially. She is a member of the Association of Authors' Representatives (AAR), The Authors Guild, Women's Media Group and IWWG.

Betsy Saul
Betsy Saul is the co-founder of, a successful Web business that has changed the face of animal welfare. Over 5 million people visit the site each month, and it facilitates over 2 million adoptions per year. Since Petfinder was created, the number of adoptable pets being euthanized has dropped from over 16 million to an estimated 4 million.

In addition to her Petfinder duties, Betsy serves on the boards of the Foundation, the Alliance for Contraception in Cats and Dogs, and Asparity Decision Solutions.

In 2010, she was named by Woman's Day Magazine as one of fifty “Women Who are Changing the World.”

Stephanie Schwab
Stephanie Schwab is Founder and CEO of Crackerjack Marketing, a digital marketing agency specializing in social media strategy, training and execution. The firm works with B2B and B2C businesses as well as non-profits on creating and successfully executing social media presences, platforms and campaigns. Stephanie has 15 years’ experience in digital media, with the last six focused in social media, and has worked with well-known clients including Target, Graco Baby, Lion Brand Yarn, Skype and Kaplan Test Prep.

Stephanie previously worked for award-winning PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practice at PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy. She holds an MBA in Marketing and Strategic Planning. Stephanie blogs about social media at and and can be reached via Twitter @socialologist or through her website.

Susan Segrest
Susan Segrest is the Executive Editor of, a new animal health site dedicated to giving consumers the most accurate information possible. The site launched in August 2011 and already has over 75,000 Facebook fans. Before coming to Vetstreet, Segrest was the editor of AOL’s Paw Nation site. She’s also been an editor or consulting editor at a variety of national publications including Prevention, Seventeen and Mode.

Doug Simon
Entrepreneur and Digital Strategist, Douglas Simon is President & CEO of D S Simon Productions Inc, which he founded in 1986. He also authors an award winning video blog at D S Simon Productions Inc. is an integrated video marketing, broadcast PR and social media video firm. The company creates content and distributes impactful video to help build brand reputation, sell products and achieve other organizational/ marketing objectives. Services include Internet Media Tours™, Satellite Media Tours, corporate and web video, Video Press Junkets and B-roll production as well as comprehensive distribution options.

The company has won more than 35 industry awards in the last three years for client projects and has worked with organizations and companies including American College of Physicians, Disney, Isaac Mizrahi/Liz Claiborne, Macy’s, March of Dimes, Parade Magazine and Verizon.

Mr. Simon was a three-time Past-President of the Publicity Club of New York and former Vice President of the New York Chapter of PRSA as well as former Director Delegate to the National Conference. He began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas on the award-winning “NFL Live!” program.

Maureen Sullivan
Maureen Sullivan is a business and style writer and the author of E- SPEAK (Harcourt) and Boomerangers (Th omson). Her articles on communications have appeared in the Wall Street Journal and USA Today, and articles on style have been featured in Coastal Living. She lives on the North Fork of Long Island. To learn more about Maureen Sullivan, visit

Ernie Slone
Dogs and dog people shape Ernie Slone's daily life, from the show ring to the shelter. He is editor of Dog Fancy magazine and, and group editor overseeing Dog World, Dogs USA, Puppies USA and Natural Dog magazines. As vice president and webmaster of a breed club, he helps put on dog shows and events, built and runs a club website and blog, and aids in all facets of rescue, for both purebred and mixed-breed dogs. He volunteers at a Greyhound shelter each week, a passion begun years ago, and takes his certified Therapy Dog to a local children's hospital every week. Ernie has deep journalism experience in magazines, newspapers, books and websites. In 1996 he was a core member of a reporting team at The Orange County Register that was awarded the Pulitzer Prize and other major national journalism honors for investigative reporting. He has taught advanced writing and reporting skills at a national level.

Mary Tobler
Mary Tobler is the Editorial Director of, the online destination for pet owners. offers pet news, professional product and service reviews, and health and wellness resources provided by top veterinary specialists. The site also features a broad social networking community of pet owners, as well as photos, games and quizzes celebrating the lighter side of pets.

Wendy Toth
Wendy Toth is Senior Editor/ Producer at She lives in Brooklyn, has two cute rescue cats, and walks dogs at the shelter in her neighborhood. She has contributed to many publications, including New York Times, Parents, Spa, Weight Watchers, PDN, Supermarket News, New York Press, Newsday and, and is thrilled to be concentrating on her favorite topic, pets!

Lana Vitsup
Lana Vitsup has over seven years of experience in the interactive web space. Lana has held positions as a web designer, developer and an SEO consultant. Currently, Lana works a Senior Web Producer at NBC Universal's, a position that combines two of her greatest passions - pets and internet. Lana shares her life with a Sheltie named Shakespeare and an orange cat named Juliet.

Charlene Woodward
Prior to establishing Direct Book Services, Charlene Woodward had a background in managing non-profit corporations. In 1986, she created Direct Book Services with her husband, Larry, as a special order book retailer that catered to schools, technical libraries, and individuals with unusual book-buying needs. At the time, the Company did not cater to dog enthusiasts. Eventually, Charlene discovered that dog owers wanted quality canine books that were difficult to find. With the encouragement of her dog-owning customers, the Company started selling books at dog shows in the Pacific Northwest. Now, the business has a specialty team in place that sells books around the country at dog shows. Additionally, to meet the needs of people who do not attend dog shows, the Company created a mail order catalog. That particular strategy has evolved into an active e-commerce site

Larry Woodward
Larry Woodward is the president of Direct Book Service Incorporated and the chief content editor for its Dogwise Publishing division. He has been involved in the world of dog books for over 20 years at Dogwise, both in its retail operation and publishing arm. He has worked on 20 plus projects over the past five years, including several books which have won awards from the Dog Writer's Association including /Oh Behave!/ by Jean Donaldson and /An Eye for a Dog /by Robert Cole. His most recent editing projects were /The Thinking Dog/ by Gail Foster and /Chill Out Fido!/ by Nan Arthur.